A: We work with purpose-driven businesses across multiple sectors. Our marketing principles apply across industries, but we're careful to only take on clients where we have relevant experience and where our values align.

A: We offer three primary engagement models: Strategy Development (one-time projects to create comprehensive marketing plans), Implementation Support (executing specific initiatives), and Consultancy services (ongoing strategic guidance and implementation oversight). All our engagements include assessment and optimisation for emerging search technologies like AEO and GEO. We'll recommend the best fit based on your needs and resources.

We establish clear KPIs at the start of every engagement, aligned with your business objectives. Depending on your goals, these might include lead generation metrics, conversion rates, brand awareness measures, engagement statistics, revenue attribution, and visibility metrics across traditional search, voice search, and AI-generated responses. We provide regular reporting against these metrics and adjust strategies accordingly.

A: Answer Engine Optimisation (AEO) focuses on optimising content for AI-powered search engines and voice assistants that provide direct answers rather than traditional search results. Generative Engine Optimization (GEO) ensures your content is discoverable and accurately represented by large language models like ChatGPT and Bard. As search behaviour shifts toward conversational AI, these techniques are essential for maintaining visibility and authority in your industry.

We offer flexible service models and our modular credit system and tiered packages are designed specifically for the growth patterns of purpose-driven SMEs, providing enterprise-level marketing without rigid contracts or wasted resources. We provide detailed proposals with clear deliverables and milestones before any engagement begins. Specialised AEO and GEO optimisation can be included in broader packages or offered as standalone services. We provide detailed proposals with clear deliverables and milestones before any engagement begins.

Absolutely! We have experience working with world-leading not-for-profits and specialise in transferring marketing expertise into not-for-profit strategies, including donor acquisition strategies, fundraising campaigns, and awareness initiatives. Our AEO and GEO expertise helps non-profits improve their discoverability for cause-related searches. We understand the unique challenges and opportunities in the sector and can adapt our approach accordingly. We also provide discounted rates for qualifying non-profits.